You have to get to the main TY page to enter, there is a video of a dog (I think that it's name is Snootz) that tells all the rules and regs.
I just watch the sites, don't ever go to the 2.0 one at all, but this was being talked about on the DT, so I checked it out.
The person who found the the Wingless Quackers a while back just posted that it did, indeed, come back from authentification as a counterfeit. That made me sad, because I always hope that people find good beanies.